CSU-Carig
Personal branding for entrepreneurial journalists and creative professionals /
by Kelly, Sara,
Published by : Routledge, (New York, NY :) Physical details: viii, 221 pages ; 23 cm ISBN: 9781138218475.
Subject(s):
Branding (Marketing).
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Journalism -- Vocational guidance.
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Reporters and reporting -- Vocational guidance.
Year: 2017
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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General Collection | General Works | 070.4023 K2985 2017 (Not for Overnight) (Browse shelf) | Available | 009570 |
Includes bibliographical references and index.
The changing employment marketplace -- Creativity and entrepreneurship -- Branding basics -- Make it personal -- Your story and your audience -- Claim your name -- Create content -- Distribute content -- Skills and techniques -- Measure and manage your brand -- The branded life
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