Introduction : doing news framing analysis / Paul D'Angelo and Jim A. Kuypers -- Perspectives on frame building and frame definition. Finding frames in a web of culture : the case of the War on Terror / Stephen D. Reese -- Knowledge into action : framing the debates over climate change and poverty / Matthew C. Nisbet -- Strategies to take subjectivity out of framing analysis / Baldwin Van Gorp -- Of spreading activation, applicability, and schemas : conceptual distinctions and their operational implications for measuring frames and framing effects / Bertram T. Scheufele and Dietram A. Scheufele -- The oppositional framing of bloggers / Stephen D. Cooper -- Perspectives on framing effects. Studying the effects of issue framing on public opinion about policy issues : does what we see depend on how we look? / Paul R. Brewer and Kimberly Gross -- Framing the economy : effects of journalistic news frames / Claes H. de Vreese -- Specificity, complexity, and validity : rescuing experimental research on framing effects / Dhavan V. Shah ... [et al.] -- Framing the pictures in our heads : exploring the framing and agenda-setting effects of visual images / Renita Coleman -- Theoretical integration in news framing analysis. Researching political news framing : established ground and new horizons / Regina G. Lawrence -- Framing analysis as a rhetorical process / Jim A. Kuypers -- Framing through a feminist lens : a tool in support of an activist research agenda / Marie Hardin and Erin Whiteside -- Framing media power / Robert M. Entman -- Conclusion: arriving at the horizons of news framing analysis / Paul D'Angelo.