Normal view MARC view ISBD view

Strategic marketing problems : cases and comments /

by Kerin, Roger A.

Additional authors: Peterson, Robert A.

Edition statement:Seventh edition. Published by : Prentice Hall, (Englewood Cliffs, New Jersey : ) Physical details: xii, 738 pages : illustrations ; 27 cm. ISBN: 02051617077.

Subject(s): Marketing – Decision making – Case studies. | Marketing – Management – Case studies.

Year: 1995

Tags from this library: No tags from this library for this title. Add tag(s)

average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes
Comments ( 0 )

Item type	Location	Collection	Call number	Status	Date due	Barcode
Books	Cagayan State University - Carig Library General Collection	Applied Sciences	658.802 K455 1995 (Browse shelf)	Available		003641

Browsing Cagayan State University - Carig Library Shelves , Shelving location: General Collection , Collection code: Applied Sciences Close shelf browser

Previous				No cover image available				Next
Previous	658.800973 H2554 1995 Marketing mistakes /	658.802 D2861 1995 The strategic role of marketing : understanding why marketing should be central to your business strategy	658.802 H187 1992 Strategic market planning /	658.802 K455 1995 Strategic marketing problems : cases and comments /	658.802 L6497 1995 Marketing planning in a total quality environment /	658.802 Y106 1998 Creative marketing communications : a guide to planning, skills and techniques /	658.81 In48 1997 Sales management : analysis and decision making /	Next

Includes bibliographical references and index.

There are no comments for this item.

CSU - Carig Campus Learning and Resource Center

LRC WEB OPAC

Web OPAC Search

Strategic marketing problems : cases and comments /

by Kerin, Roger A.

Browsing Cagayan State University - Carig Library Shelves , Shelving location: General Collection , Collection code: Applied Sciences Close shelf browser