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Advertising, promotion, and other aspects of integrated marketing communications /

by Shimp, Terence A.

Additional authors: Andrews, J. Craig.

Edition statement:9th ed. Published by : South-Western Cengage Learning, (Mason, Ohio :) Physical details: xxii, 729 pages : illustrations ) ; ISBN: 9781111580216 ; 1111580219 .

Year: 2013

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Item type	Location	Collection	Call number	Status	Date due	Barcode
Electronic Books	Cagayan State University - Carig Library E-Resource Section	E-Books	658.82 (Browse shelf)	Available

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Previous ed. published in 2010.

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Advertising, promotion, and other aspects of integrated marketing communications /

by Shimp, Terence A.

Browsing Cagayan State University - Carig Library Shelves , Shelving location: E-Resource Section , Collection code: E-Books Close shelf browser