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Commercial data mining : [electronic resource] processing, analysis and modeling for predictive analytics projects /

by Nettleton, David,
Physical details: one online resource, 361 pages ; illustrations ; ISBN: 9780124166028.
Subject(s): Data mining. | Managementt -- Data processing | Management -- Mathematical models
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Item type Location Collection Call number Status Date due Barcode
Electronic Books Electronic Books E-Resource Section E-Books 658.056312 (Browse shelf) Available

Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies .

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