CSU-Carig
Start & run your own record label [electronic resource] /
by Schwartz, Daylle Deanna.
Edition statement:third edition Fully updated and expanded edition Published by : Billboard Books, (New York :) Physical details: one online resource, 227 pages : illustrations ; ISBN: 9780823084630.
Subject(s):
Sound recording industry--Vocational guidance--United States.
|
Popular music--Vocational guidance--United States.
Year: 2009
| Item type | Location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Electronic Books
|
E-Resource Section | E-Books | 384 (Browse shelf) | Available |
Includes index.
Deciding to start a record label -- Setting up your record label -- Road warriors: sucessful indie labels -- Financing your business -- The nuts and bolts of keeping your label solvent -- Getting your legal affairs in order -- Copyright and publishing decisions -- Signing artists to your label -- Creating your product -- The manufacturing process -- How record distributors operate -- Creating a marketing plan -- Getting product into stores -- The international market -- Marketing and promoting outside the box -- Getting publicity for your product -- Getting radio play -- Getting retail and club promotion -- Joining the digital revolution -- Digital income streams -- Effective digital marketing -- Some advice from the pros.
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