Previous ed.: 2004.

Includes index.

Introduction -- About this book -- What you're not to read -- Foolish assumptions -- How this book is organized -- Icons used in this book -- Where to go from here -- 1. Launching your business on eBay -- Getting down to bidness (er, business) -- Deciding what to sell -- Getting what it takes to sell -- Making your auctions run more smoothly -- 2. The finer points of eBay selling -- Finding where to sell your stuff -- Fixed-price sales on eBay -- Types of eBay auctions -- Running your auction -- Listing violations -- 3. Cool eBay tools -- My eBay -- The about me page -- eBay seller services -- 4. Safe selling equals profitable sales -- Is what you want to sell legal? -- Trading violations -- Taking action : what to do when someone breaks the rules -- 5. Expanding sales with an eBay store -- Online stores galore -- Your eBay store name -- Setting up shop -- Running your store -- Dressing up your listings -- Making a sale -- pt. II. Setting up shop -- 6. Finding merchandise to up your profits -- Dollar stores -- Discount club stores -- Garage sales -- Going-out-of-business sales -- Auctions -- Goodwill, Salvation Army, and resale shops -- Freebies -- Salvage : liquidation items, unclaimed freight, and returns -- True wholesale merchandise -- Resale items on eBay -- Consignment selling -- 7. Pricing your items to sell -- The easy way : eBay search -- Useful publications -- Online sources of information -- Authentication services -- 8. Establishing a base of operations : your Web site -- Free Web space, a good place to start -- Paying for your Web space -- What's in a Web site name : naming your baby -- Registering your domain name (before someone else takes it) -- Marketing your Web site (more visitors = more business) --

pt. III. Business is business, time to get serious -- 9. Software built for online auctions -- Considering tasks for automation -- Managing your business with online resources and software -- 10. Dollars and sense : budgeting and marketing your sales -- Listing your items -- eBay's optional listing features -- eBay's cut of the action -- 11. Setting up listings that sell -- Writing winning text -- Your eBay photo studio -- Taking good pictures -- Using a scanner -- Image-editing software -- A home for your images -- HTML and you -- 12. Providing excellent customer service -- Meeting your customers -- Communicating with your customers -- 13. Working your PayPal account and collecting your money -- It doesn't get any simpler : money orders -- Pay me when you get this : cash on delivery -- The check's in the mail : personal checks -- Hold this for me : escrow service -- I take plastic : credit cards -- 14. Shipping your items : sending them fast and saving money -- Finding the perfect shipping carrier : the big four -- Protecting packages with Universal Parcel Insurance Coverage -- pt. IV. Your eBay back office -- 15. Getting legal : understanding taxes and licenses -- Types of businesses -- Taking care of regulatory details -- 16. Savvy record keeping, keeping the tax man at bay -- Keeping the books : basics that get you started -- Records Uncle Sam may want to see -- Bookkeeping software -- QuickBooks : making bookkeeping uncomplicated -- 17. Building an eBay back office -- The warehouse : organizing your space -- Inventory : keeping track of what you have and where you keep it -- The shipping department : packin' it up -- The mail room : sendin' it out --

Explains how to use eBay to start an online business, discussing product acquisition, auction management tools, shipping options, legal issues, and record-keeping.