Consumer behavior in the 21st century / (Record no. 2732)
000 -LEADER | |
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fixed length control field | 00477nam a22001697a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9789814319232 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
Item number | H852 2010 |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Hoyer, Wayne D. |
245 ## - TITLE STATEMENT | |
Title | Consumer behavior in the 21st century / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Australia : |
Name of publisher | Cengage Learning, |
Year of publication | c2010. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 634 pages : |
Other physical details | illustrations ; 25 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Consumer behavior. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing research. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | MacInnis, Deborah J. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
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School | Cagayan State University - Carig Library | 2015-01-05 | Books | Applied Sciences | 005817 | General Collection | Cagayan State University - Carig Library | 658.8342 H852 2010 |