Digital media and innovation : management and design strategies in communication / Richard A. Gershon. (Record no. 22553)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01794nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032278476 (ebook) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23068 |
| Item number | G381 2024 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gershon, Richard A., author. |
| 245 ## - TITLE STATEMENT | |
| Title | Digital media and innovation : management and design strategies in communication / Richard A. Gershon. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York ; London : |
| Name of publisher | Routledge, |
| Year of publication | c2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource, 301 pages |
| Other physical details | illustrations |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today's leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyses disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals"-- Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Electronic Books |
| Source of acquisition | Permanent Location | Date acquired | Collection code | Koha item type | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|
| Donation | Cagayan State University - Carig Library | 2026-04-16 | E-Books | Electronic Books | E-Resource Section | Cagayan State University - Carig Library | 302.23068 G381 2024 |