Digital product management : strategic planning and market opportunity / Lee Boon Kee. (Record no. 22547)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02663nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781032776705 (ebook) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 005.30684 |
| Item number | L477 2025 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lee, Boon Kee., author. |
| 245 ## - TITLE STATEMENT | |
| Title | Digital product management : strategic planning and market opportunity / Lee Boon Kee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boca Raton : |
| Name of publisher | CRC Press, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 306 pages : |
| Other physical details | illustrations |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Digital product management overview -- Digital transformation and market dynamics -- Managing expectations and stakeholder dynamics -- Lessons from market successes and challenges -- Product team model -- The digital product manager -- Digital product management framework -- Defining a product strategy -- Exploring market dynamics -- Navigating market opportunities -- Building a business case -- Developing a product positioning -- Selecting pricing and packaging strategies -- Crafting a go-to-market strategy -- The art of product planning -- Managing product requirements and lifecycles -- Bridging strategy with execution. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment. Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today's digitally-driven economy. This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth"-- Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Computer software -- Development -- Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Computer software -- Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Electronic Books |
| Source of acquisition | Permanent Location | Date acquired | Collection code | Koha item type | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|
| Donation | Cagayan State University - Carig Library | 2026-04-16 | E-Books | Electronic Books | E-Resource Section | Cagayan State University - Carig Library | 005.30684 L477 2025 |