CSU-Carig
Global advertising / Emily Peterson. (Record no. 17421)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01709nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781641729451 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | P4853 2022 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Peterson, Emily, author. |
| 245 ## - TITLE STATEMENT | |
| Title | Global advertising / Emily Peterson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York, NY : |
| Name of publisher | Larsen & Keller, |
| Year of publication | ©2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 233 pages : |
| Other physical details | illustrations ; 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The form of marketing communication which employs openly sponsored and non-personal messages meant for promoting or selling a product, service, or an idea is called advertising. It can be classified into various approaches such as traditional media, new media, niche marketing, crowd sourcing, global marketing and foreign public messaging. The key objectives of global advertising are to assist businesses in making profitable decisions related to international advertising, and to make useful contributions to the field of global advertising which can be used for developing important insights. Some of the important aspects of this discipline are product offerings, marketing budget, promotion tactics, customer engagement, operational autonomy and impact of social media. This book brings forth some of the most innovative concepts and elucidates the unexplored aspects of global advertising. It picks up individual branches and explains their need and contribution in the context of a growing economy. For someone with an interest and eye for detail, this book covers the most significant topics in the field of global advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial publicity. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of acquisition | Permanent Location | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|
| School | Cagayan State University - Carig Library | 2023-02-07 | Books | Applied Sciences | 009940 | General Collection | Cagayan State University - Carig Library | 659.1 P4853 2022 |