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Copy chasers on creating business – to – business ads / (Record no. 1541)

000 -LEADER
fixed length control field 00575nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 08444234702
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.132
Item number L423 1994
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Lawler, Edmund O.
245 ## - TITLE STATEMENT
Title Copy chasers on creating business – to – business ads /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Lincolnwood, Illinois :
Name of publisher NTC Business Books,
Year of publication c1994.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 206 pages :
Other physical details illustrations ; 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising copy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising layout and typography.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Visual communication.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising media planning.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Source of acquisition Permanent Location Date acquired Koha item type Collection code Accession Number Lost status Shelving location Withdrawn status Current Location Full call number
SchoolCagayan State University - Carig Library2014-11-28BooksApplied Sciences003683 General Collection Cagayan State University - Carig Library659.132 L423 1994

Cagayan State University University Library, Carig Campus
Tuguegarao City, Cagayan 3500 | www.csucarig.edu.ph

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