| 000 -LEADER |
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| fixed length control field |
02229cam a2200277Ka 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
9783642177675 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
3642177670 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
3642177662 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9783642177668 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.4/791 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Trends and issues in global tourism 2011 / |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
368 pages; |
| Other physical details |
illustrations: |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Trends and Issues in Global Tourism, |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
New Data on Tourism and Changing Travel Behaviour -- Challenges in Global Aviation Management -- Hospitality Management in a Changing Environment -- Destination Management: Product -- Branding -- Promotion -- Marketing Management in Global Tourism: Identifying New Opportunities -- Business Travel Management: Costs -- Yield -- Success -- Corporate Social Responsibility: Help or Hindrance? -- Beyond the Boundaries of the Tourism Industry |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. binary coded decimal Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Tourism |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Tourism |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Conrady, Roland, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buck, Martin, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Viehl, Pia |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tittel, Katrin |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://rave.ohiolink.edu/ebooks/ebc/9783642177675 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://proxy.ohiolink.edu:9099/login?url=http://dx.doi.org/10.1007/978-3-642-17767-5 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://dx.doi.org/10.1007/978-3-642-17767-5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Electronic Books |
CSU-Carig