| 000 -LEADER |
|---|
| fixed length control field |
02281cam a22002297i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781491923535 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
1491923539 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Kalbach, James. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mapping experiences : [electronic resource] a complete guide to creating value through journeys, blueprints and diagrams / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Gravenstein Highway North, Sebastopol, |
| -- |
Canada, |
| Name of publisher |
O’Reilly Media, Inc., |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
one online resource, 381 pages : |
| Other physical details |
illustrations ; |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Visualizing value. Introducing alignment diagrams -- Fundamentals of mapping experiences -- Visualizing strategic insight -- A general process for mapping. Initiate: starting a mapping project -- Investigate: researching the experience -- Illustrate: drawing the diagram -- Align: designing value -- Envisioning future experiences -- Types of diagrams in detail. Service blueprints -- Customer journey maps -- Experience maps -- Mental model diagrams -- Spatial maps and ecosystem models. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design.Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams--a class of deliverable also known as experience mapping--using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals.Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Information visualization. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Consumer satisfaction. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Consumer satisfaction |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Information visualization. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Consumer satisfaction. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Consumer satisfaction--Evaluation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Electronic Books |
CSU-Carig