| 000 -LEADER |
|---|
| fixed length control field |
01916cam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780470487624 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Dunay, Paul. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Facebook marketing for dummies [electronic resource] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, N.J. : |
| Name of publisher |
Wiley, |
| Year of publication |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
294 pages : |
| Other physical details |
illustration ; |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
--For dummies |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. I. Getting Started on Facebook -- Ch. 1. Introducing Facebook Marketing -- Ch. 2. Joining the Facebook Community -- Ch. 3. Finding Your Way Around -- Pt. II. Putting Facebook to Work -- Ch. 4. Creating a Page for Your Business -- Ch. 5. Developing a Facebook Marketing Plan -- Ch. 6. Promoting Your Page -- Ch. 7. Facing Facebook Groups -- Ch. 8. Hosting Facebook Events -- Pt. III. Strategies for Advertising Success -- Ch. 9. Checking out Advertising Options and Strategies -- Ch. 10. Measuring Advertising Success - One Click at a Time -- Ch. 11. Buying and Selling within the Marketplace -- Pt. IV. Riding the Facebook Viral Wave -- Ch. 12. Dressing Up Your Facebook Page with Applications -- Ch. 13. Hosting Your Own Facebook Contest -- Ch. 14. Surveying the Crowd -- Ch. 15. Reaching out Further with Facebook Connect -- Pt. V. The Part of Tens -- Ch. 16. Ten Reasons Why Your Business Needs a Facebook Page -- Ch. 17. Ten Business Etiquette Tips for Facebook -- Ch. 18. Ten Facebook Blogs for Business -- Ch. 19. Ten (Plus One) Must-Have Facebook Applications for Your Business -- Appendix A. Web Links For Facebook Marketing -- Appendix B. Protecting Your Identity in Facebook. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Internet advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krueger, Richard. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Electronic Books |
CSU-Carig