CSU-Carig
Nilanjan Ray, PhD Dillip Kumar Das, PhD Raj Kumar, PhD
Tourism marketing a strategic approach/Nilanjan Ray - Oakville, ON L6L 0A2 Canada by Apple Academic Press, Inc. © 2018 - xiv, 347 illustration
Includes bibliographical references and index.
Marketing in tourism is to be understood as the systematic and the coor-
dinated execution of business policy by tourist undertakings, whether
private or state owned, at local, regional, national, or international levels
to achieve to optimal satisfaction of the needs of identifiable consumer
groups, and, in doing so, to achieve an appropriate return.
9781315365862
stratigic planning in business
910.68 / 1
Tourism marketing a strategic approach/Nilanjan Ray - Oakville, ON L6L 0A2 Canada by Apple Academic Press, Inc. © 2018 - xiv, 347 illustration
Includes bibliographical references and index.
Marketing in tourism is to be understood as the systematic and the coor-
dinated execution of business policy by tourist undertakings, whether
private or state owned, at local, regional, national, or international levels
to achieve to optimal satisfaction of the needs of identifiable consumer
groups, and, in doing so, to achieve an appropriate return.
9781315365862
stratigic planning in business
910.68 / 1