CSU-Carig
Berger, Arthur Asa, 1933- author.
Media analysis techniques / Arthur Asa Berger, San Francisco State University. - Fifth edition. - Los Angeles : SAGE, ©2014. - xvii, 238 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity
9781452261355 (pbk. : alk. paper)
Mass media -- Methodology.
Mass media criticism.
302.2301 / B4961 2014
Media analysis techniques / Arthur Asa Berger, San Francisco State University. - Fifth edition. - Los Angeles : SAGE, ©2014. - xvii, 238 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity
9781452261355 (pbk. : alk. paper)
Mass media -- Methodology.
Mass media criticism.
302.2301 / B4961 2014