CSU - Carig Campus Learning and Resource Center catalog

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Lao, Jr., Felix M.

Marketing management : concepts and applications for strategic marketing planning / - 1st edition. - Manila : Rex Book Store, c1998. - xxv, 524 pages ; 26 cm.

Includes bibliographical references and index.

ISBN: 9712323900

Subjects--Topical Terms:
Marketing – Management.

Dewey Class. No.: 658.8 / L299 1998

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