Bovée, Courtland L.
Marketing / - New York : McGraw-Hill, c1992. - xxxi, 761 pages : colored illustrations ; 27 cm. - (McGraw-Hill series in marketing) .
Includes index.
0070067341
Marketing.
658.8 / B6698 1992
Marketing / - New York : McGraw-Hill, c1992. - xxxi, 761 pages : colored illustrations ; 27 cm. - (McGraw-Hill series in marketing) .
Includes index.
0070067341
Marketing.
658.8 / B6698 1992