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Olsen, Erica

Strategic planning for dummies [electronic resource] / - Hoboken, New Jersey : Wiley, c2007. - 1 online resource (xviii, 360 pages) : illustrations

Includes index.

Introduction -- Part I: Laying the foundation for your strategic plan: What is strategic planning anyhow? -- Why strategic planning impacts your growth -- Getting set up for strategic planning -- Part II: Looking backward to move forward: Taking lessons from the past -- Focusing on what you do best -- Refining your mission, vision and values -- Part III: Sizing up your current situation: Assessing your business and its capabilities -- Seeing your business through your customers' eyes -- Assessing your strategic position to a dynamic environment -- Part IV: Moving your organization into the future: Growth: it's not just for kids anymore -- Finding new customers -- Establishing your strategic priorities -- Part V: Creating and making the most of your plan: Putting your plan together -- Putting your plan to work -- Contingency planning; your plan B -- Planning considerations for entrepreneurs and department managers -- Planning for the social sectors -- Part VI: The part of tens: Ten ways to keep your strategic plan from hitting the shelf -- Ten ways to ruin your strategic planning meeting -- Ten shortcuts to getting your plan done

ISBN: 9780470037164 0470037164

Subjects--Topical Terms:
Strategic planning.
Business planning.

Dewey Class. No.: 658.4012